Digital Marketing Plan for iParcelBox

iParcelBox is an innovative smart parcel delivery system that allows customers to securely receive packages at home while monitoring deliveries from their phone. I developed a digital marketing plan to increase awareness, engagement, and sales for iParcelBox in the UK market.

Objectives

Build brand awareness among SMEs and homeowners.
Increase social engagement and community buzz.
Drive sales through targeted digital campaigns.

🔍 Research & Insights

Market Growth: UK parcel locker market is forecasted to grow significantly due to the rise of e-commerce and online shopping.
Consumer Need: Failed deliveries and parcel theft are major pain points — 1 in 5 UK adults reported issues in 2020.
Competitors: iParcelBox leads in SEO performance but lags behind competitors in organic traffic.
Audience: Tech-savvy homeowners, e-commerce shoppers, and SME business owners (especially in property development and delivery-sensitive industries).

💡 The Strategy & Solution

Segmentation & Targeting

B2B focus: Property developers, homebuilders, and SMEs who can purchase in bulk.
B2C secondary focus: Security-conscious homeowners and frequent online shoppers.

Positioning

Positioned as the secure, smart, and sustainable solution to delivery problems.
Emphasis on reducing CO₂ emissions by enabling first-attempt deliveries.

Campaign Tactics

Awareness: Influencer campaign on TikTok, YouTube Shorts, and Instagram Reels with sustainability and home-living creators.
Engagement: Social media competition encouraging users to share their “worst delivery story” for a chance to win a parcel box or gift card.
Sales: Google PPC ads driving users to a new landing page highlighting environmental benefits and bulk discounts.

Results & Value

This strategy demonstrated how a new product in a growing market could:

Gain awareness quickly through trusted influencer content.
Build engagement and brand visibility with interactive campaigns.
Drive sales with a focused PPC strategy, targeting both B2C and B2B buyers.

The plan positioned iParcelBox as not just a parcel solution, but as an eco-friendly, digital-first brand disrupting the delivery industry.